Described by Syracuse University professor Robert Thompson as “arguably the longest story ever told by one human being”, Peanuts (or just Snoopy to some) is instantly recognisable and universally beloved. With collabs with everyone from Lacoste to Marc Jacobs, Snoopy is not only an incredible artistic and narrative feat but truly an icon of fashion.
Snoopy’s move into fashion was not some product of big business thinking by creator Charles M. Schulz, in fact the opposite was probably more accurate: it was the product of not thinking really. Such was Schulz’ dedication to Charlie Brown and the gang that over a fifty year period he drew nearly 18,000 comics, it was said that when he was approached with branding ideas he would just let others get on with it, Schulz just wanted to draw.
“The only thing I ever wanted to be was a cartoonist. That’s my life. Drawing”
Thankfully for us, people did get on with it and they still are to this day. There have been countless fashion collabs featuring the timeless beagle and his friends, from the catwalks to the high street, so let’s take a minute to look at some of our favourites from down the years. Most of these aren’t available anymore but if you buy vintage you’ll definitely come across some Snoopy gear while you’re digging about.
A Bathing Ape collaboration was the perfect choice for Peanuts and BAPE alike. Here they recreated Charlie Brown’s famous t-shirt with added BAPE logo. There’s plenty to choose from including others incorporating that famous BAPE camo print but the prize has to go to this one for bringing that lovely little line drawing to life.
Again we could’ve chosen anything from the HUF collection - it’s all great - but luckily here’s four of the bits in one picture. Snoopy’s lesser seen brother Spike is the perfect mascot for the skate brand. They’ve also reimagined most of the characters as skaters including this long sleeved tee with the ever-unwashed Pig-Pen on a board.
Lacoste released this simple range of tees with the characters and their names printed on the front (with the Lacoste crocodile on the chest, of course). We chose this Peppermint Patty one, rather than Charlie Brown, as it’s about time Peppermint Patty got her time in the spotlight. Plus she’s called Peppermint Patty.
As you can imagine for a Gucci number this one was going for a few hundred quid when they brought their collab range out but still, it’s adorable isn’t it. One of Schulz’ simple drawings of the love between Snoopy and his best friend Woodstock dominates the front of the tee and it’s easy to see why. Look at ‘em both.
These Woodstock-covered Chuck 70s were the choice over, again, loads of absolutely beaut Peanuts Converse. Most of them feature Snoopy’s little bird mate and it’s easy to see why - simple little yellow thing and the shape of his head means you can jam loads of them into one big picture. Like these! Go on Woodstock.
This bright white Champion hoodie has that lovely blue colour across the front and down the arm but even more lovely is the image of (most of) the gang all together. There’s a couple missing like Pig-Pen but as he’s always dirty it’s probably best to leave him off. The best has to be Schroeder bent over his toy piano right above the Champion lettering.
Another pair of trainers but this time decidedly more pricey than the Converse as they’re from Marc Jacobs. Not to everyones taste but we think they’re fantastic. Almost childlike in their aesthetic, emulating the playfulness of the Peanuts crew. The green is just like the grass Charlie Brown is unable to catch a baseball on.
Finally you can even accessorise with Peanuts thanks to this number from Timex. Again there’s plenty of options available but we had to go with this one for obvious reasons. One the hands are Charlie Browns own which is a great choice and also look at the strap, modelled after Charlie Brown’s jumper.